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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

OCTOBER 6, 2017

That includes Notre Dame, Oregon, UCLA, and others. For example, we're the official mobile app of UCLA, even though behind the scenes is actually Hopscotch. Combining that with my previous experience, which was in the platform and SaaS market, and sports, was really a home run. What do your apps do?

Mobile 162
Mobile Platform El Segundo UCLA 162
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Interview with Wes Nichols, MarketShare

socalTECH

JANUARY 14, 2011

It's my belief that many marketers still measure in layers -- they might look at how direct mail, or search, or display, or TV, or brand advertising, or their sales force performs, in a certain swim lane. Advertisers are known for their creative focus, not focus on analytics.

Social Media 235
Social Media Demand Activity Marketing 235
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