SoCal Tech Calendar

JULY 25, 2017

Wednesday, July 26, 2017 -- LA Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link] (more)

Networking 100

Networking Advertising Technology Company 100

socalTECH

JULY 8, 2013

If there were such a thing as a "Dream Team" for mobile advertising, you would be hard pressed not to pick the founding team of Los Angeles-based Gradient X (www.gradientx.com), whose founders include Michael Lum (formerly of OpenX), Brian Baumgart (formerly at Adconion), and Julie Mattern (formerly of Rubicon Project).

Advertising 253

Advertising Mobile OpenX Software Review 253

SoCal Tech Calendar

JUNE 15, 2017

Wednesday, June 21, 2017 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies.

Los Angeles 100

Los Angeles Networking Angel Advertising 100

SoCal Tech Calendar

MAY 18, 2017

Wednesday, May 24, 2017 -- Los Angeles Ad Pros Mix Mingle Network. With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. See [link].

Los Angeles 100

Los Angeles Networking Angel Advertising 100

Both Sides of the Table

APRIL 30, 2011

In the IAB study that revealed the graph above, brand advertisers indicated that their number one objective in online advertising was “creating awareness&# followed by “creating purchase intent&# or “likelihood to recommend&# the product. Yet these seem to be the least effective attributes of banner advertising.

Advertising 352

Advertising Media Social Media Screening 352

Startup Professionals Musings

JULY 10, 2022

Here are some recognizable entrepreneurial examples I like, just from the technology space: Driven by an epic ambition. Mark Zuckerberg envisioned Facebook as a virtual social network built on a lifetime of friendships, while offering advertisers a powerful and targeted marketing tool. Persuasive and empowering.

Examples 131

Examples Entrepreneur Technology Resource 131

Tech.Co

JULY 10, 2017

With technology, the advertising industry is going under massive disruptions right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Platinum Parking 637 S Olive Los Angeles 90014 $6, or Metro exit 7th St.

Los Angeles 70

Los Angeles Advertising Angel Networking 70

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. I believe that many social networks confused this idea.

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

JANUARY 25, 2013

Calabasas-based audio processing technology developer DTS has tied with IP video deliver firm RGB Networks , to supply its audio technology into RGB's products, the two said Thursday. Financial impact of the deal was not announced. READ MORE>>.

Networking 147

Networking Calabasas IP Advertising 147

socalTECH

AUGUST 9, 2013

What really, is happening when you place that online advertisement, and where does it go, who looks at it, and what''s really happening? All too often, those ads disappear into a maze of middlemen, and advertisers don''t really know who is seeing their ads, and why. We decided to build technology to specifically address this problem.

Advertising 153

Advertising Startup CTO Coach Study 153

socalTECH

JANUARY 10, 2012

Santa Barbara-based RinvRevenue , the provider of pay-per-call marketing technology, said today that it has partnered with mobile ad network firm Tapjoy. The two said they partnership will deliver advertisers with more customers through inbound calls. Financial details of the partnership were not announced.

Mobile 182

Mobile Networking GRP Partners Santa Barbara 182

socalTECH

JANUARY 31, 2014

Los Angeles-based LeadBolt , which operates a mobile app promotion and advertising network, said this week that it has launched a new ad technology. The company said its new Floating Ad technology offers up advertising which resembles a mobile gaming app, and helps target users using a "game-like" experience.

Mobile 138

Mobile Technology Advertising Google 138

socalTECH

APRIL 3, 2012

Pasadena-based OpenX , the provider of digital advertising servers and technology run by Tim Cadogan, has inked a deal to power a new, mobile ad network being started by Samsung , one of the biggest providers of smartphones and tablets. The new advertising network will be powered by OpenX. READ MORE>>.

OpenX 133

OpenX Mobile Networking Advertising 133

socalTECH

AUGUST 24, 2010

Los Angeles-based social networking site MySpace , which is a unit of News Corporation, said late Monday that it is integrating the Fox Audience Network (FAN) directly with MySpace. Fox Audience Network is News Corp's ad serving unit. The Fox Audience Network was created in 2007 as a spinout of MySpace. READ MORE>>.

Networking 185

Networking Social Network News Advertising 185

Both Sides of the Table

SEPTEMBER 15, 2013

For much of 2013 I watched the press write articles about how the YouTube “MCNs” (multi-channel networks) were doomed and tried to square that with the data I was watching at the one I invested in, Maker Studios, who has had one hell of a year. So can you successfully build a YouTube network? ” YouTube takes 45%.

Networking 366

Networking Media Content Customer 366

socalTECH

AUGUST 10, 2010

Irvine-based Local.com , which operates a network of local search sites, said today that it has upgraded the technology behind its sites. The firm said that it expects the enhancements to improve its search advertising relevance across its Local.com site and network. READ MORE>>.

Technology 140

Technology Guide Advertising Sites 140

TechCrunch LA

FEBRUARY 19, 2020

and international cities like London, Mexico City, Seoul and Vilnius are building professional social networks for black professionals and blue collar workers, fashion labels, educational tools in augmented reality, kids entertainment, and an interactive entertainment production company. The new batch of startups coming from across the U.S.

Artificial Inteligence 331

Artificial Inteligence Social Network Los Angeles Snapchat 331

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

OCTOBER 16, 2014

Los Angeles-based Spreeify , the developer of display ad technology which is led by Ruben Dua, has rolled out a new product aimed at the mobile market. server advertising technology display network mobile spreeify' Pricing on the new tool was not announced. READ MORE>>.

Mobile 218

Mobile Product OpenX Yahoo 218

Frank Addante

AUGUST 22, 2013

But RTB isn’t the only thing that matters when it comes to advertising automation. RTB is less than half of the total automated advertising market. When you look at static bids, for example, there’s $5 billion to $7 billion of ad spending that goes through ad networks. $3 The Automated Advertising Industry'

Advertising 86

Advertising Press Commerce Examples 86

socalTECH

SEPTEMBER 18, 2017

Los Angeles-based advertising technology developer SRAX has named a new member to its board, the company said this morning. DiClaudio is President of 340B Technologies, a healthcare technology company, and also has served at Complete Care Health Network and ChestPenn Health Services. READ MORE>>.

Advertising 124

Advertising Los Angeles Technology Networking 124

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. California's technology industry possible. venture funding and business deals, technology develops, and more from Santa Barbara. venture funding and business deals, technology develops, and more from Santa Barbara. Technology.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127

socalTECH

FEBRUARY 14, 2011

Irvine-based Internet advertising network operator Specific Media is continuing to bolster its executive staff, saying today that it has named Fabrizio Blanco as its Chief Technology Officer, and Jason Knapp as Executive Vice President of Product. where he was a co-founder, and also was involved in Fox Audience Network.

Networking 145

Networking Chief Technology Officer Media Advertising 145

socalTECH

OCTOBER 7, 2009

Los Angeles-based The Rubicon Project , which operates a service to optimize the selection of ads on web sites, said today that it has debuted a new technology platform is it calling REVV for Publishers. Tags: rubicon project advertising publishing optimize software. READ MORE>>.

Platform 173

Platform Technology Advertising Web 173

Both Sides of the Table

DECEMBER 5, 2010

Social Networks: Past, Present & Future. I recently spoke at Caltech at the Caltech / MIT Enterprise Forum on “the future of social networking,&# the 30-minute video is here and the PowerPoint presentation is here on DocStoc ). What are the big trends that will drive the next phase of social networks?

Social Network 297

Social Network Networking Web 2.0 Web 297

socalTECH

JUNE 4, 2021

Dewhirst was previously co-founder of advertising technology company Amobee, and also served as President of Blis, and once was a venture investor, running Ballpark Ventures. Linksys is owned by Foxconn Interconnect Technology, which merged with the parent company of Linksys, Belkin International, back in 2018.

Belkin 113

Belkin Advertising Los Angeles Networking 113

socalTECH

JUNE 9, 2014

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). openx mobile advertising auction network server' READ MORE>>.

OpenX 159

OpenX Product Advertising Demand 159

socalTECH

APRIL 24, 2014

Los Angeles-based Spreeify , the social marketing software startup led by Ruben Dua, announced this morning that it has launched a new, social advertising platform it is calling SocialActive. Spreeify says the new technology has already been used by Swarovski, Adobe, and others. Pricing on the new product were not announced.

Platform 173

Platform Social Network Advertising Los Angeles 173

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Backing Southern California's next great technology companies. Binary Pulse Technology Marketing (www.binarypulse.com). Technology. Advertisers.

Advertising 113

Advertising Southern California IP VentureNet 113

Tech Zulu Event

FEBRUARY 24, 2014

Pushup Social, a startup that lets you add a social network to an existing website, has raised $300,000 to build out its technology and launch this Spring. Lohman said the seed round will accelerate development and prepare its unique technology for launch. Integrating a social network into an existing website.

Social Network 105

Social Network Networking Advertising Sites 105

Tech Coast Venture Network

FEBRUARY 25, 2010

Manal Richa Social networking is not about technology or what you had for lunch. While creating a major shift in messaging and communication, social networking is literarily changing the way we look at the world. Keep in mind though that social networking is a two-way street. Targeted Messages and Advertising.

Social Network 100

Social Network Networking Search Engine Optimization Social Media 100

SoCal CTO

MAY 15, 2009

Just a quick note that I'll be moderating a Technology Council Event : Social Networking as a Business Strategy May 19, 2009 - Culver City Social networking media are used on a daily basis to grow businesses and expand career opportunities. Can social networking be a money-maker for companies?

Social Network 150

Social Network Networking Yammer CTO Hire 150

socalTECH

NOVEMBER 18, 2013

Pasadena-based OpenX said this morning that it has hired four new executives, to help bolster its mobile advertising efforts. openx executive advertising vice president network exchange' Kramer was previously at Celtra; Yu was at Portaura; Buchman at Mojiva; and Price at Geodelic. READ MORE>>.

OpenX 159

OpenX Mobile Advertising Pasadena 159

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned. READ MORE>>.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

AUGUST 15, 2016

Los Angeles-based mobile ad network operator Airpush is adding mobile device targeting and detection to its ad network, in a partnership with ad technology provider Afilias , the two said this morning. Airpush, led by Asher Delug, offers up an mobile ad network made up of over 150,000 apps on Android and iOS.

Mobile 100

Mobile Advertising Networking Los Angeles 100

socalTECH

APRIL 14, 2010

Our interview this morning is with Lolita Carrico, founder of Gloss Network for Women (www.mygloss.com), an online network of sites focused on women. What is Gloss Network? That's where the initial idea came for Gloss Network. Are sponsors interested in such highly targeted sites, rather than the broad reach? READ MORE>>.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

SoCal Tech Calendar

MARCH 23, 2017

With technology, the advertising industry is going under massive disruption right now. Mix, mingle, and network with other advertising professionals. Find partners with advertisers, ad agencies, publishers, and ad tech companies. Wednesday, March 29, 2017 -- LA Ad Pros. See [link] (more)

Advertising 100

Advertising Networking Technology Company 100