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Rebranding Should Be Driven By Growth, Not Desperation

InfoChachkie

In the course of dominating their initial direct response market, a number of enterprise-level advertisers began using Invoca''s unique marketing platform in ways the company had not foreseen. This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.

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How To Make Freemium Customers Generate Revenue For Your Startup

InfoChachkie

BuddyHelp was launched in this proto-Internet environment and was immediately used by businesses to provide hands-on technical support. At companies such as SaskTel, Gateway and Cablevision, customer support agents used BuddyHelp to access their customers’ computers and handle their technical support issues.

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5 Simple Tactics To Make Freemium Users Pay

InfoChachkie

Anyone, including well-healed, large companies, could offer state-of-the-art technical support for free. Upsell Logically – Craft a seamless path to charge users after a trial period or in exchange for other benefits, such as removal of advertisements or access to additional features.

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The social Web in 2010: The emerging standards and technologies to watch

SoCal Delicious

The top 10 posts of 2009 +1 vote The future is hosted, online e-mail +1 vote Premier Vendor Content Whitepapers, webcasts & resources from our Power Center Sponsors The best support in the Linux business If Linux is going to power your mission-critical applications, youd better have the best support known to business.

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