socalTECH

APRIL 5, 2011

Santa Monica-based TrueCar , the online car pricing site headed by Scott Painter, has scored a new, equity investment and partnership with direct marketing firm Guthy-Renker , the firm announced today. Financial terms of the investment were not disclosed. READ MORE>>.

Truecar 232

Truecar Invest Edmunds Santa Monica 232

Both Sides of the Table

JULY 1, 2010

The consumer product they’ve created is called TrueCar. Company plans to use the capital to build out sales and marketing and r&d. -a led by Altos Ventures and Maverick Capital, with Larry Braitman. Spread through word-of-mouth as the company has no sales team, all engineers. a fbFund winner.

Zag 248

Zag Truecar Venture Capital CarsDirect 248

Both Sides of the Table

MARCH 12, 2013

Because my role as a VC requires me to take and endless stream of meetings I long ago decided I need to learn as much as I can from the meetings I attend so I often just ask tons of questions and assimilate knowledge. When I think about what defines us as a VC I think: Operationally knowledgeable / strong startup competence.

Venture Capital 360

Venture Capital GRP Partners Startup Invest 360

socalTECH

AUGUST 4, 2011

Jeff Zwelling is the co-founder of Convertro (www.convertro.com), a Los Angeles company focused on helping companies track how their marketing efforts are leading to sales conversions. Locally, those are companies like LegalZoom, GameFly, TrueCar, and ShoeDazzle. What kind of customers are using the tool?

Startup 210

Startup Marketing Customer Custom 210

Both Sides of the Table

FEBRUARY 15, 2011

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. That’s convenience when your VC is hoping to write the next $20 million check.

Venture Capital 313

Venture Capital Southern California Google Startup 313