Advertising Santa Monica Screening Writing 
Both Sides of the Table
JANUARY 14, 2014
Only naive people believe that but for inexperienced entrepreneurs you can be fooled into the narrative by the press who sometimes write stories without the actual data. The reduction in screen size has made the economic model of Internet advertising totally inefficient. PHONE CALLS. Enter phone calls.
Both Sides of the Table
MARCH 30, 2010
Burstly, a Santa Monica based company, provides an open and free ad management platform that helps mobile application developers better monetize their inventory. As I naturally get asked all the time why we invested in Company A or Company B, I thought I’d just put forth my thesis in writing. Now, the details … 1.
Both Sides of the Table
FEBRUARY 15, 2011
I live in the city of Santa Monica. In my LA I often see computer screens open with entrepreneurs talking about digital media. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars. Let me use LA as an example.
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