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Report: Snap Buys Ad Tech Firm Flite

socalTECH

Venice-based Snap , the parent firm of Snapchat, has acquired San Francisco-based ad technology developer Flite , according to reports this morning. According to recode, the acquisition is an "acquihire", and Snap is using the buy to help bring in new ad technology talent, rather than any software developed by Flite.

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Five Startups Revolutionizing Music, In Southern California

socalTECH

All of these startups are applying technology (software development and algorithms) to some aspect of music and the music business. Chromatik has developed web and iPad applications which let musicians upload, record, annotate, and share their sheet music; record a performance; give feedback to other musicians; and much more.