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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Triton Digital Powers Xbox Music Service

socalTECH

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week. READ MORE>>.

Services 159
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OpenX Names Idealab's McPherson As Chief Legal Officer

socalTECH

Los Angeles-based online advertising technology provider OpenX announced this morning that it has appointed Douglas McPherson, the former General Counsel of Idealab, as its new Chief Legal Officer. OpenX said that McPherson has joined the board of directors of Idealab as part of the move.

OpenX 153
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Rubicon Project Taps Barnum As New COO, CFO

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization technology provider headed by Frank Addante, said this morning that it has named Brian Barnum as its Chief Financial Officer and Chief Operating Officer, as well as appointed Mark Torres as Senior Vice President of People and Culture.

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Building an Online Brand - Startups Uncensored

SoCal Tech Calendar

We are joined this month by Sean Moriarty, the former CEO of TicketMaster. During his time at Ticketmaster, Moriarty led the company through its multiple acquisitions and strategic investments. It will be an open and frank town-hall conversation talking about what it takes to build and grow an online brand thats meant to last.

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Impact Radius Gets $30M For Affiliate Marketing Software

SoCal Tech Calendar

Impact Radius develops software which is used by brand and agencies to maximize their return on ad spend, and says its clients include Lenovo, Ticketmaster, Tommy Hilfiger, Getty Images, Shutterstock and Advance Auto Parts; the company says it already has more than 230 employees.

Software 100
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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

We also do lots of things in-venue, including mobile ticketing, integrating with Ticketmaster, Comcast, and many other ticketing providers. We have what is called a mult-dimensional, segmentation engine, that helps them understand their fans on the platform, and provide advertisers with specifics.

Mobile 162