article thumbnail

Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality

InfoChachkie

Kildall’s story than whether or not Microsoft competed fairly against his CP/M PC operating system, which by 1980, was overwhelmingly the market leader. Such cultures place seeking the truth above blind allegiance to hierarchy or rank. This apocryphal story was repeated so often, many people accepted it as fact.

IBM 124
article thumbnail

PR Is A Passion Play That Cannot Be Outsourced

InfoChachkie

This is the approach many startups take when they communicate their story to the market. In addition to passion, any function at your startup that involves iterative learning and/or close proximity to your customers should be performed in house. You Are Not Really The Client - A PR agency’s true allegiance is not to you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Interview with Justin and Dawn Newton, Netki

socalTECH

I was SVP of Technology, and Dawn ran support and operations, and later billing and marketing. It was a regional ISP, and got bough tout by Allegiance Telecom. Justin Newton: We have just started working with our first, enterprise customers, with our certificate and identity product.

Startup 100
article thumbnail

What Entrepreneurs Can Learn From The Grateful Dead

InfoChachkie

Such remote devotees were motivated to make occasional visits to ballparks, trips that they otherwise would never have made had radio not bolstered their allegiance. Conventional Wisdom dictated that the proliferation of unauthorized recordings would supplant the market for concert tickets and commercial releases.

article thumbnail

Roping in the Legal Eagles

InfoChachkie

Like most mature markets, the legal profession is highly segmented with respect to the services provided and markets served. The reference may be well-intentioned, but the lawyer’s allegiance may be divided between the investor and you. Even so, the majority of firms focus on servicing well-established BDC’s.