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Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The goal is to create a place where it's relatively easy to find current content and highly relevant content surrounding Los Angeles Technology.

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Rubicon Project Bolsters Executive Ranks

socalTECH

Los Angeles-based online advertising firm Rubicon Project is significantly boosting its executive ranks today, saying that it has named a new CTO, General Counsel, and SVP of Product Management to the firm.

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Rubicon Updates Publisher Tool

socalTECH

Los Angeles-based Rubicon Project , which supplies ad optimization software to web publishers, announced today that it has released a new version of its VANTAGE Firefox browser plug-in, which helps provide its publishers with revenue and impressoin statistics and other information. READ MORE>>.

Tool 145
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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Project Opens New York Office

socalTECH

Santa Monica-based Rubicon Project , which provides web advertising optimization software, has expanded into New York, the firm announced Thursday. Rubicon Project offers helps web publishers optimize their advertising revenue, by monitoring the performance and adjusting which advertising networks get a share of a site's ad inventory.

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Rubicon: CPMs Flat, Seeing Revenue Growth

socalTECH

Los Angeles-based Rubicon Project , the venture funded online advertising effort run by Frank Addante, is reporting this morning that advertising CPMs were flat in Q4, even as the firm said it had an 30 percent growth in revenue across its publishers. READ MORE>>.

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Venture Conference Highlights SoCal Startups

socalTECH

David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. READ MORE>>