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OpenX Launches New Product

socalTECH

Los Angeles-based online advertising technology developer OpenX Technologies said this morning that it has launched a new product, the OpenX SSP (Supply Side Platform). OpenX said that such customers as YP, TVGuide.com, and the New York Observer are already using the product. READ MORE>>.

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OpenX Names Trio Of New Execs

socalTECH

Los Angeles-based advertising technology developer OpenX said this morning that it has hired a trio of new executives. The company said it has named Scott Braley as Vice President of Demand, Julie Van Ullen as Senior Director of Publisher Business Development, and Deborah Roth as Chief Communications Officer. READ MORE>>.

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Velocify Names New Marketing VP

socalTECH

Los Angeles-based sales lead management software developer a href="[link] has named Matt Reid as the company's new Vice President of Marketing, the firm said Monday. Velocify said Reid will head up corporate marketing, product marketing, market research, demand generation, and sales development. READ MORE>>.

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Ten Of The Top Tech Companies For Employees In LA

socalTECH

Who are the top tech companies to work for in Los Angeles? popped up consistently in an informal (and highly non-scientific poll) of a number of readers, executive recruiters, and others in the Los Angeles area, who cited growth, brand, profitability, and other factors in their suggestions to us of the top companies. Demand Media.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

Chance Barnett , Crowdfunder (Los Angeles, crowdfunding). Allison Beal , StyleSaint (Los Angeles, fashion). James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Josh Brooks , OnTheRunTech.com dba Post Cards On The Run (Los Angeles, mobile apps).

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This Week in VC with Mo Koyfman of Spark Capital

Both Sides of the Table

Launched in 2007 in Los Angeles by Adam Bernhard and Konstantin Glasmacher. Online DSP (demand-side platform) and ad exchange for display advertisers. Competition: DSPs (DataXu, X+1, Efficient Frontier) and Ad Exchanges (DoubleClick, RightMedia, AdECN, OpenX). -Metrics: 2.5mm members, 1,000 brands, 2,500 sale events to-date.