socalTECH

AUGUST 13, 2010

Van Natta left Los Angeles-based MySpace in February, leaving the operation of the social networking site to Jason Hirschorn and Michael Jones. Jones was the founder and CEO of Userplane until its acquisition by AOL. Since then, Hirschorn also left MySpace, leaving the Jones at the Helm.

Userplane 154

Userplane Social Network Los Angeles Acquisition 154

socalTECH

FEBRUARY 11, 2010

Los Angeles-based social networking site MySpace said late Wednesday that CEO Owen Van Natta is stepping down from his position, and will be replaced by co-presidents Mike Jones and Jason Hirschorn. Reasons for Van Natta's departure were not given.

Userplane 113

Userplane Social Network Los Angeles Networking 113

socalTECH

JUNE 9, 2009

Los Angeles-based Goodreads , the online social networking site focused on book readers, told its users today that it has launched a new feature similar to Twitter's "follow." According to Goodreads, the new feature allows members of the site to follow updates of people they admire, without marking them as friends. READ MORE>>.

Userplane 100

Userplane Social Network Sites Networking 100

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. MySpace said that beginning today, publishers on the site can create a profile and control what messages they would like to insert into their activity stream. According to MySpace, it will use Ad.ly

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

OCTOBER 8, 2008

Santa Monica-based Goodreads, a social networking site focused on book readers, said today that it has rolled out a new feature which allows users to provide status updates. The new feature also allows user to synchronize the status with Facebook and Twitter. READ MORE>>

Userplane 100

Userplane Santa Monica Social Network Blogging 100

Tech Zulu Event

DECEMBER 10, 2011

Being their second time in Los Angeles I was really excited for the event organizers for getting their room as packed as it was. One Good Love – A leading dating site for the GLBT community that emphasizes strong relationship building. As soon as I walked in I could detect a good positive vibe.

Technical Review 63

Technical Review Userplane Social Media Santa Monica 63

socalTECH

SEPTEMBER 23, 2008

Sometrics is venture backed by The Mail Room Fund, a Los Angeles-based early stage fund backed by Accel, Venrock, and the William Morris Agency. I worked at Userplane, building social applications for sites like MySpace. The firm has also received investments from Greycroft Partners and AT&T. What's the idea behind Sometrics?

Social Media 113

Social Media Advertising Social Network Userplane 113