socalTECH

MAY 16, 2014

Santa Monica-based TrueCar has priced its IPO, saying last night that it will sell 7.8 TrueCar is trading on the NASDAQ Global Select Market as TRUE. truecar true buying service scott painter' million shares of its stock at $9 per share. The pricing was below the company''s earlier, estimated IPO range of $12.00 READ MORE>>.

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Truecar Pricing Arcturus Anthem 147

socalTECH

APRIL 4, 2014

Santa Monica-based TrueCar has filed for an IPO, saying Friday that it is looking to raise up to $125M on the NASDAQ Global Select Market as TRUE. TrueCar--which is led by Scott Painter--is backed by USAA, Capricorn Investment Group, Upfront Ventures, Anthem Ventures, Vulcan Capital Growth Equity, and Peppy Capital Partners.

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socalTECH

JANUARY 27, 2011

Santa Monica-based Anthem Venture Partners has scored two exits in the last week, as Los Angeles-based Demand Media hit a homerun with its IPO Wednesday, and San Diego-based Plixi was acquired by Lockerz Thursday. Anthem is one of the more active local investors, and has recently backed BeachMint, CocoDot, and TrueCar, among other firms.

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socalTECH

SEPTEMBER 3, 2010

TrueCar said that it has launched a Best Local Price tool, which will allow car shoppers to search for the best local deals on a vehicle. According to TrueCar, the firm said that the search tool will provide a "Lowest Certified Price" for a car, a no-haggle price which will be honored by participating dealers in its program.

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Truecar Pricing Tool Arcturus 154

socalTECH

SEPTEMBER 10, 2008

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

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socalTECH

JULY 15, 2009

Santa Monica-based TrueCar , the automotive pricing spinout of Zag Automotive, disclosed Wednesday that the firm has inked distribution deals with five automotive websites. According to TrueCar, it will provide its price reports on Pricequotes.com , Carbuyingtips.com , Carzen.com , Carpricesecrets.com , and Cardevotion.com.

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Truecar Zag HTML Anthem 100

socalTECH

JULY 1, 2009

Santa Monica-based TrueCar announced today that it has snagged an executive from Edmunds.com for its new Vice President of Product Management. TrueCar is a car pricing site which was spun out of automotive software firm Zag; the firm is venture backed by Anthem Venture Partners, Global Retail Partners, and Capricorn.

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