Interview with Evan Rifkin, Burstly
socalTECH
APRIL 1, 2010
Mark Suster lead GRP's investment in the firm, and Jim Andelman led Rincon's investment. We're very similar to OpenX, from the standpoint of ad management tools, in that we also have built in a marketplace and also allow you to go direct to advertisers. That may seem very simple, but those tools are not there today.
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