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Demand Media Ties With Tyra Banks On Beauty, Fashion Site

socalTECH

Los Angeles-based Demand Media , the online media firm headed by Richard Rosenblatt, announced today that it has inked a partnership with celebrity model Tyra Banks , to create a new site focused on fashion and beauty. Financial details of the partnership between Banks and Demand Media were not disclosed. READ MORE>>.

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UberMedia Launches iOS Advertising Tool

socalTECH

UberMedia , the Pasadena-based startup developing third party, Twitter clients and other mobile apps, said yesterday that it has launched a new mobile ad campaign product called Appvertise. UberMedia said the online ads will run across its network of iOS apps, which it says now reaches over 2 billion monthly unique impressions.

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GRP Partners Leads Investment In Awe.sm

socalTECH

Los Angeles-based GRP Partners is one of the lead investors in a developer of social media analytics software, Awe.sm , Awe.sm Awe.sm's tools are used by application developers to monitor and measure social media and sharing activity through their apps. said Thursday.

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Pragma is a back-end toolkit for gaming companies, so game developers can focus on games

TechCrunch LA

Well, now those development studios can turn to Pragma , which is building the back-end toolkit for gaming companies so their developers can focus on what they do best — making games. In the game industry, a game can stay in beta for years as developers work out the kinks.

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Interview with Mark Sylvester, Likeabilitee

socalTECH

How do you sort through all that social media activity you are driving, and figure out who really cares about what you're posting? Mark Sylvester sat down with us to talk about the new project, and how it's applying what they've learned building their visual analysis tools to the world of Facebook and social media.

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Stained Glass Labs Patners With Exitround, Unveils App Directory for Google Glass

Tech Zulu Event

According to SGL, developers can now submit their apps for review and have their press releases and updates distributed on the Stained Glass Labs website, which gives them the quick feedback from other developers and the ability to submit press releases, which are sent to members of the media interested in Google Glass and wearable technologies.

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This Week in VC with Dana Settle of Greycroft Partners

Both Sides of the Table

It’s always fun debating companies with Dana because she’s always so knowledgeable on deals – particularly those in the digital media, ad-tech and eCommerce spaces. Current round: $8mm in Series B from RRE Ventures (Will Porteous)(lead), SoftBank, Hearst Interactive Media, SV Angel (Ron Conway), Founder Collective.Total raised: $11.5mm.