Article Coach Sales Technical Advisors 
Startup Professionals Musings
APRIL 10, 2011
The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. Thus, we did not translate the product and sales remained at an insignificant level. Translation not only increases sales, but in many countries it is required by law. Local laws prevail.
Startup Professionals Musings
MARCH 13, 2010
The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. Thus, we did not translate the product and sales remained at an insignificant level.
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