Article Coach Software Technical Advisors 
Startup Professionals Musings
APRIL 10, 2011
The international opportunity is large, as I related in an earlier article , but there are some major challenges as well. I was once asked by a top executive of a major software company why we were not selling more products in Finland. I informed him that we needed to translate the software into Finnish at a cost of $50,000.
Startup Professionals Musings
MARCH 13, 2010
The opportunity is large, as I related in an earlier article , but there are some major challenges as well. As a follow-on to that article, here are a few examples from my personal experience: You need to translate/localize your products. I informed him that we needed to translate the software into Finish at a cost of $50,000.
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