Startup Professionals Musings

NOVEMBER 12, 2021

Let me be clear – a product or consulting startup today without a blog, even with a static website, risks not being competitive in cost and time to reach and hold that critical mass of online customers. For example, if you mention an article you read in XYZ magazine, make sure to include a hyperlink to the article.

Blogging 135

Blogging Services Search Engine Optimization Web 135

Startup Professionals Musings

OCTOBER 6, 2023

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Traction in the marketplace.

Technical Review 118

Technical Review Startup Satisfaction Invest 118

InfoChachkie

JANUARY 25, 2012

Tal Siach is a life-long serial entrepreneur who has mastered social media as a guerrilla marketing tool. free weekly Infochachkie articles! ’ It was funny to take this post and using social media to show that…this lawsuit doesn’t make any sense. You can review the original TechCrunch article HERE.

Social Media 194

Social Media Media Tool Advertising 194

Startup Professionals Musings

APRIL 18, 2022

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don't get the new technology, and now social life is a little like a competition to show that we're not "falling for it."

Startup 89

Startup Technical Review Technology Social Media 89

socalTECH

APRIL 14, 2010

Obviously, some of this is just about technology--such as search engine optimization--and I think lots of readers are initially finding us through social media and search--but I also think that as the find a channel they are most interested in, they are coming back. Is this competitive with Modern Mom? I was very lucky.

Networking 230

Networking Social Media Startup Search Engine Optimization 230

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. An ongoing stream of well-placed articles keeps your organization top-of-mind with key decision-makers.

Organization 100

Organization Social Media Competition News 100

Tech Coast Venture Network

AUGUST 11, 2015

Though each day is different, great PR involves brand planning, content curation, campaign promotion, thought leadership placement, competing for “earned” exposure, trend anticipation, social media management and so much more. An ongoing stream of well-placed articles keeps your organization top-of-mind with key decision-makers.

Organization 100

Organization Social Media Competition News 100

Both Sides of the Table

JANUARY 11, 2014

There’s an article making the rounds in tech circles titled “ Growth Hacking is Bull ” written by Muhammad Saleem. I’d like to make the case that the article is wrong. I’d strongly encourage you to read it. Avoid the spin, stay heads down and deliver the goods.

Technical Review 384

Technical Review SEM SEO Marketing 384

Startup Professionals Musings

MAY 11, 2020

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 124

Technical Review Funding Innocal Offshore 124

Startup Professionals Musings

AUGUST 4, 2019

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Marketing 97

Marketing Entrepreneur Startup Technical Review 97

Startup Professionals Musings

JANUARY 24, 2021

Make sure everyone accurately posts their role with your startup on social media profiles, resumes, and references. In any case, before the process starts on your startup, you should be doing your own reverse due diligence on the investor, as outlined in this article I published a while back. Traction in the marketplace.

Technical Review 151

Technical Review Startup Satisfaction Invest 151

Tech Zulu Event

DECEMBER 18, 2012

Members can also enhance their expert status by writing informative articles and position themselves as a contact person for other professionals to get information from. The idea for exploreB2B resulted from my own experience in business development for a young consulting company and my brother’s enthusiasm for tech and social media.

Networking 71

Networking Help Social Media Platform 71

Startup Professionals Musings

JULY 19, 2019

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don't get the new technology, and now social life is a little like a competition to show that we're not "falling for it."

Technical Review 87

Technical Review Technology Startup Social Media 87

socalTECH

DECEMBER 11, 2018

Jordan Glazier: Wildfire has developed a platform for monetizing social messaging. When you look at social messaging, and talk about social messaging, we're talking about social media, text messaging, email, and chat applications. The majority of our time is now spent online.

San Diego 159

San Diego Social Media Commerce Snapchat 159

Both Sides of the Table

OCTOBER 26, 2014

In that article I talked about how PR drives: recruiting, employee retention, biz dev deals, funding and even M&A and that often “attribution” to your PR activities is unknown. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums.

Press 319

Press Startup Writing Training 319

Startup Professionals Musings

AUGUST 12, 2017

In fact, this article was driven by a startup press release I saw a while back, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Tips 75

Tips Marketing Technical Review Startup 75

Startup Professionals Musings

SEPTEMBER 2, 2018

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

Services 72

Services Startup Training Writing 72

Startup Professionals Musings

DECEMBER 5, 2014

In fact, this article was driven by a startup press release I saw recently, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Technical Review 103

Technical Review Tips Marketing Entrepreneur 103

socalTECH

SEPTEMBER 24, 2014

You can press a button, and it scans the social media chatter and organizes highlights aroundyou, of relevant conversations around a particular location and particular time. Ali Khoshgozaran: Before we started the company, me and my partner had participated in the USC Viterbi startup competition. How did Tilofy come about?

USC 236

USC Southern California Organization UCLA 236

InfoChachkie

DECEMBER 10, 2012

This article previously appeared in Forbes. If you haven't already subscribed yet, subscribe now for free weekly Infochachkie articles! The team subsequently earned a coveted position in Launchpad LA's current accelerator class after winning the Crowdstart LA competition. You definitely have a nice start. Hacker Downside.

News 198

News Sites Startup RSS 198

Startup Professionals Musings

JUNE 19, 2013

In fact, this article was driven by a startup press release I just saw today, highlighting a startup’s “geo-fencing technology” as a new basis for discount coupons. Don’t dumb it down for social media. How many customers will have any idea what this means to them? They will call you back. Marty Zwilling.

Startup 103

Startup Marketing Social Media Technical Review 103

Startup Professionals Musings

JUNE 27, 2014

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

Services 105

Services Startup Training Writing 105

Startup Professionals Musings

AUGUST 4, 2017

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Satisfied but unenthusiastic customers who can be easily wooed by the competition.

Customer 85

Customer Custom Product Marketing 85

Startup Professionals Musings

NOVEMBER 2, 2014

I saw an article a while back on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don''t get the new technology, and now social life is a little like a competition to show that we''re not "falling for it."

Startup 104

Startup Technology Social Media Entrepreneur 104

InfoChachkie

AUGUST 4, 2014

A version of this article previously appeared on Forbes. In fact, for the past 27-years, he has specialized in bringing exotic travel destinations to those of us who are healthy and active but whose competitive sporting days are long behind us. Travel, and the trust it requires, is too personal to rely solely on email and social media.

Entrepreneur 187

Entrepreneur Startup Social Media Resource 187

Startup Professionals Musings

APRIL 26, 2015

A classic article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Satisfied but unenthusiastic customers who can be easily wooed by the competition.

Customer 100

Customer Custom .Net Competition 100

SoCal CTO

APRIL 8, 2010

Death By Competitive Analysis - Steve Blank , March 1, 2010 Trading emails with a startup CEO building an iPhone app, I asked him why potential customers would buy his product. In response he sent me a competitive analysis. It looked like every competitive analysis I had done for 20 years, (ok maybe better.) And it made me sad.

Startup 150

Startup Software Review Competition SoCal 150

Startup Professionals Musings

JULY 19, 2017

It’s time to review the classic article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don't get the new technology, and now social life is a little like a competition to show that we're not "falling for it."

Technical Review 60

Technical Review Technology Startup Social Media 60

Startup Professionals Musings

SEPTEMBER 10, 2014

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 103

Technical Review Innocal Offshore Entrepreneur 103

Startup Professionals Musings

AUGUST 17, 2016

With services, scaling the business often implies cloning yourself, since you are the intellectual property and the competitive advantage. For example, both need to provide exemplary customer service, build customer loyalty, and provide real value for a competitive price. You have no shelf life, so you can’t make money while you sleep.

Services 61

Services Startup Training Writing 61

SoCal CTO

AUGUST 3, 2010

That’s @MeganBerry to you, blogger and social media expert, marketing manager of Klout.com. No, that IS NOT a competitive advantage - A Smart Bear: Startups and Marketing for Geeks , July 12, 2010 This is part 1 of the series: 5 Lessons from 150 startup pitches. So I asked her this: “What do I do with my 1,000th post?”.

Startup 217

Startup Venture Capital Blogging Software Review 217

Both Sides of the Table

JANUARY 26, 2013

One of the advantages of blogging, using social media, public speaking, etc as a VC is that you get a more nuanced view of these shifts by watching your own successes and failures. So while you get the benefits of recruiting, being on VC radars and customer legitimacy there are also downsides.

Startup 355

Startup Funding News Press 355

Startup Professionals Musings

MARCH 11, 2014

A recent article in the Harvard Business Review “ The Truth About Customer Experience ” defines it as your customer’s end-to-end journey with you, not just the key touchpoints or critical moments when customers interact with your organization. Satisfied but unenthusiastic customers who can be easily wooed by the competition.

Customer 98

Customer Custom .Net Competition 98

Startup Professionals Musings

MAY 8, 2013

I saw a recent article on HBR “ The Five Stages of Disruption Denial ,” by Grant McCracken, comparing technology adoption to Kubler-Ross’ five stages of grief: Confusion. There are many people who don''t get the new technology, and now social life is a little like a competition to show that we''re not "falling for it."

Startup 99

Startup Technology Social Media Entrepreneur 99

Startup Professionals Musings

NOVEMBER 10, 2014

Well-known crowd-funding platforms on the Internet, led by Kickstarter and Indiegogo , have worked for years to provide non-equity “funding” for many startups, as outlined in my previous article Don’t Be Fooled By All The Hype For Crowd Funding. Crowd sample size and makeup not representative of market.

Funding 101

Funding Equity Entrepreneur Invest 101

Both Sides of the Table

JANUARY 23, 2011

I was talking a month ago with a founding team who was lamenting the fact that their competitors got way better coverage than they did when they felt that their traffic numbers were > 2x the competition. And you need somebody who is committed to keeping up your presence in blogs, social media and other online forums.

Startup 349

Startup Writing Press Blogging 349

Startup Professionals Musings

MARCH 27, 2016

Of course you need to discount any investor competitive positioning, but local investment group leaders will quickly tell you the strengths and terms of active investors in your area. Do research on investor visibility via Google and social media. Invite the investor to dinner or fun-related activity.

Technical Review 63

Technical Review Innocal Offshore Entrepreneur 63