Frank Addante

AUGUST 14, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU. ► March (2) 4. Build a SWAT team 3. Virtual Location, Location, Location ► January (2) 2. Zondigo, Inc. Startup 3.0:

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JANUARY 30, 2007

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. On the contrary, enterprise software needs to be fully tested before a release because it typically affects a customers business process. FounderBlog’s 1 Year Anniversary!

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JULY 30, 2007

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. It’s simply an exercise for prospective customers to tell you what they DON’T like about it. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU. Zondigo, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

OCTOBER 31, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. As a result, we ended up doing a lot of one-off custom work for clients and never really gained traction in any particular area. FounderBlog’s 1 Year Anniversary! Be scrappy.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

AUGUST 27, 2007

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. By that time, we had 3,000+ customers, delivered 8 billion ads a month and reached 65% of the Internet. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU. Zondigo, Inc.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

OCTOBER 19, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

MAY 3, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. At Starting Point, 100% of the interaction with our users/customers was via email. Take care of the customer: Good ‘ole fashion customer service works.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JUNE 13, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. I have found that if an idea is incredibly complex, it inherently requires more time to develop and is harder to explain to customers, users, partners, employees, etc. Be scrappy.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

APRIL 16, 2007

Outsourcing ▼ April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. If Im a publisher using Google, they already have my customer list, advertising data and revenue information anyway. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 22, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We accomplished great things – we signed Intel as a customer and partner, developed a very strong product and generated a fair amount of awareness. A BIG THANK YOU.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 24, 2007

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. FounderBlog’s 1 Year Anniversary! A BIG THANK YOU. ► March (2) 4. Build a SWAT team 3. Virtual Location, Location, Location ► January (2) 2. Zondigo, Inc. Startup 3.0:

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 4, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We provide turnkey digital messaging appliances for enterprises, service providers and software developers to send marketing, e-commerce, CRM and customer service email.

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

Outsourcing ► April (1) GoogleClick - Who owns your cash register? Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We had over 3,000 customers, delivered over 8 billion e-mails and online advertisements per month and reached over 65% of the Internet population through our technology (adMonitor).

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40