Frank Addante

AUGUST 14, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

JANUARY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Ive seen a lot of companies try to apply a "one-size-fits-all" development process to a wide variety of products. Be scrappy.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

JULY 30, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. The very first day that we opened our doors, we started developing. We just started developing. Startup 3.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

OCTOBER 31, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. As a result, we ended up doing a lot of one-off custom work for clients and never really gained traction in any particular area.

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We had a few wooden desks and a desktop computer that served as my personal workstation, our web server and our ad server.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

MAY 3, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. At Starting Point, 100% of the interaction with our users/customers was via email. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. And if customers, users, partners and employees have a hard time understanding or explaining the idea, then it will eventually fail.

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. If Im a publisher using Google, they already have my customer list, advertising data and revenue information anyway.

Google 40

Google Advertising Startup Venture Capital 40

Frank Addante

MAY 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Blogger Template originally design by Web-Kreation Converted By Jacky Supit Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MAY 24, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

JUNE 4, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. StrongMail’s software ensures reliable and timely delivery of their critical customer communications. Startup 3.0:

Startup 40

Startup Venture Capital Email CTO Hire 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We focused on Global 2000, blue-chip customers such as Microsoft, Visa, Disney and Proctor and Gamble. Startup 3.0:

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40