Both Sides of the Table
FEBRUARY 7, 2010
My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). We made lots of assertions about what features we thought people would want, how to price them and how to overcome the objections that people have to managing data in the cloud.
Frank Addante
JUNE 10, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ended up choosing a space that would last us 6-9 months, based on price, the "feeling of the space" and availability. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0: Be scrappy. ReaXions, Inc. Expansion possibilities are slim.
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Frank Addante
JUNE 13, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. no complex contracts or pricing schemes) or adopt (i.e. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.
Frank Addante
MAY 12, 2007
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. However, these days, the cost benefits are quickly declining as prices in India continue to rise and productivity decreases due to factors such as declining loyalty and retraining. Visit StrongMail Website Startup 4.0: Zondigo, Inc. Startup 3.0: Be scrappy.
Frank Addante
MAY 15, 2006
Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Even through all that, we had a very successful IPO - the offering share price went from $8 per share to $15 per share and we raised $112 million. If so, buy them (at a reasonable price, of course). Visit StrongMail Website Startup 4.0: Zondigo, Inc.
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