Frank Addante

JUNE 10, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. We ended up choosing a space that would last us 6-9 months, based on price, the "feeling of the space" and availability.

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

JUNE 13, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. no complex contracts or pricing schemes) or adopt (i.e. Startup 3.0: Be scrappy. ReaXions, Inc. no complex sign-up processes.)

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

MAY 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. (Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Startup 3.0: Be scrappy. ReaXions, Inc.

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

MAY 15, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. If so, buy them (at a reasonable price, of course). Startup 3.0: Be scrappy. ReaXions, Inc. What the hell did I know?

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40