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RealD Sets IPO Pricing Range

socalTECH

Beverly Hills-based RealD , which develops 3D projection technology used in the showing of 3D movies, has set its estimated IPO pricing range at between $13.00 and $15.00 per share, according to an updated S-1 by the firm.

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BeautyMint Goes Live

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The new startup offers up personalized skin care products, developed in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy. The site is the third for BeachMint, which also runs StyleMint (with Mary-Kate and Ashley Olsen) and JewelMint (with Kate Bosworth and Cher Coulter).

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asterRIDE Launches Ride Service In LA

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asterRIDE said it is debuting in Los Angeles this week, specifically to help users avoid surge pricing in those other ridesharing apps, and tapping into local cab companies like Beverly Hills Cab, LA Checker Cab and LA Independent Cab. READ MORE>>.

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RealD, Marchon In Eyewear Deal

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Beverly Hills-based RealD , the developer of 3D movie technology, and eyewear maker Marchon Eyewear announced this morning that the two are in a licensing agreement. RealD, which supplies its 3D projection technology to movie theaters, is on tap for an IPO this week; the firm has set it pricing range at between $13.00

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TechZulu Presents: Biggest Legal Mistakes Startups Make II

Tech Zulu Event

Price: Early Bird $10 General Admission $15. Scott is the founder and CEO of Walker Corporate Law Group, a boutique corporate law firm specializing in the representation of entrepreneurs, with offices in Beverly Hills, San Francisco and New York. Event Details. When: Thursday, May 12th, 2011 – 7:00 p.m. to 9:00 p.m.

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Tech and Entertainment Have a Home in Silicon Beach

Tech Zulu Event

Malibu and Beverly Hills have long been hot neighborhoods for entertainment execs. According to the Wall Street Journal , these included Ooma founder Andrew Frame purchasing in Bel Air, and Facebook head of market development Matt Jacobson buying in Manhattan Beach. Here, prices can climb higher.

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Wrapal: Creating A Marketplace For Film Locations

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For our startup interview today, we have an interview with Wrapal (www.wrapal.com), a new startup developing an online marketplace to help film-makers find filming locations, and helping property owners--both residential and commercial--make their properties available for films, commercials, television, and more. Finally, what's next?