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William Morris Invests in Mobile Development Firm

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Beverly Hills-based talent agency and entertainment giant William Morris Endeavor looks to be busy with investments this week. The firm as backed a mobile application development company, Chaotic Moon Studios , as part of a strategic partnership. Financial terms of the investment were not disclosed. READ MORE>>.

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BeautyMint Goes Live

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The new startup offers up personalized skin care products, developed in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy. The site is the third for BeachMint, which also runs StyleMint (with Mary-Kate and Ashley Olsen) and JewelMint (with Kate Bosworth and Cher Coulter).

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Myspace Launches New Music Player

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Beverly Hills-based Myspace , the online entertainment site now owned by Specific Media, said this morning that it has released a new music player. The site said its new Myspace Music Player will provide free, unlimited on-demand listening, personalized radio, search, as well as sharing features on both Myspace and Facebook.

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BeachMint Announces BeautyMint With Jessica Simpson

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BeautyMint is focused on personalized skincare, and is being run in conjunction with Jessica Simpson and Beverly Hills skincare expert Nerida Joy. The company said BeautyMint will provide a personalized, monthly skincare system with products developed by Nerida, using "anti-aging technology" and natural ingredients.

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Myspace Sets Entertainment Head

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Beverly Hills-based Myspace , the online social entertainment site now owned by Specific Media, said this morning that it has named Roger Mincheff as President of Myspace Entertainment. READ MORE>>.

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Veoh's Shapiro Named CTO Of MySpace Music

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Shapiro will be based in Beverly Hills, and report to MySpace Music President Courtney Holt. Shapiro had raised over $70M in funding for Veoh, until legal battles and the economy sunk the online video sharing site. Shapiro was founder and CEo of Veoh Networks until its bankruptcy filing in February. READ MORE>>.

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RealD, Marchon In Eyewear Deal

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Beverly Hills-based RealD , the developer of 3D movie technology, and eyewear maker Marchon Eyewear announced this morning that the two are in a licensing agreement. Marchon3D will distribute RealD-compatible 3D glasses to movie theaters, retail locations, e-commerce sites, and through consumer electronics manufacturers.