Blogging Buzzfeed Marketing Screening 
Both Sides of the Table
APRIL 30, 2011
And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The global advertising market is estimated at around $475 billion / year with only 12% of this online and measurable. And market research seems to confirm this. I guess from there we had nowhere to go but down. Holy Shiitake !
Both Sides of the Table
MARCH 11, 2016
It will be a follow on from my “App is Crap” or “Web Second, Mobile First” blog posts but in short, video, updated, digestible formats. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. So, too, Snapchat. This is the dog whistle.
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