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The Future of Advertising will be Integrated

Both Sides of the Table

APRIL 30, 2011

And as Jon Steinberg of Buzzfeed points out, the CTRs for social media banner ads are just 0.08%. The technology blogs will be aflutter with continued criticisms of in-stream ads while mainstream consumers continue to click on links provided by the celebrities they respect and will buy products accordingly. Holy Shiitake !

Advertising 352
Advertising Media Social Media Screening 352
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Snapchat 101 for VCs and Old Folks

Both Sides of the Table

MARCH 11, 2016

It will be a follow on from my “App is Crap” or “Web Second, Mobile First” blog posts but in short, video, updated, digestible formats. It has Vice, Tastemade, Vox, ESPN, Comedy Central, BuzzFeed and more. The starting screen every time is the camera. So, too, Snapchat. This is the dog whistle.

Snapchat 150
Snapchat Screening Venture Capital Guide 150
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