Startup Professionals Musings

NOVEMBER 2, 2013

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn. But don’t stop there.

Social Media 106

Social Media Media Startup Social Network 106

Startup Professionals Musings

APRIL 6, 2014

Digital commerce: infinite options for buying goods and services online. Data enable: use metrics and measurements. Extend data metrics into non-traditional channels, such as email, internal social media, and customer collaboration platforms. For startups, this is an engagement opportunity worth billions of dollars.

Startup 99

Startup Social Media Entertainment Metrics 99

Startup Professionals Musings

SEPTEMBER 28, 2012

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn. But don’t stop there.

Social Media 115

Social Media Media Startup Social Network 115

Startup Professionals Musings

JULY 9, 2011

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn. But don’t stop there.

Social Media 104

Social Media Media Marketing Social Network 104

Startup Professionals Musings

MAY 4, 2016

Years ago, it cost a million dollars for a new e-commerce site, one that you can now create for almost nothing with current tools and technology. Building your public image and presence should start even before product development, through your website, logo, and blogging. Just make sure you can fill in all the details.

Startup 61

Startup Social Media News Tool 61

Startup Professionals Musings

JUNE 4, 2010

They don’t know if they should move to social networks for lead generation, branding, customer loyalty, or for direct marketing and e-commerce. A most valuable tool is WordPress or TypePad for blogging. Define relevant metrics and measure. My advice is to pick one, start slow, and spread out as you learn. But don’t stop there.

Social Media 88

Social Media Media Marketing Startup 88

Tech Zulu Event

MARCH 1, 2010

With goals in place, your metrics have so much more meaning and the time you spend analyzing data will drive more informed decisions geared at improving your conversion rates. This is especially useful if you use links in social media (blogs, tweets, Facebook links or YouTube links) to grab some traffic. to buy my eBook”.

Google 68

Google eBook JavaScript Mahalo 68

Both Sides of the Table

JULY 16, 2013

It is what is commonly referred to as “vanity metrics” as in, “Look at how many more followers I got us! Customers have long included some of the biggest names in social commerce and online gaming plus startups like TopSpin, Local Response, Maker Studios, StockTwits and the like. End of story. Or Likes – LIKES!

Marketing 307

Marketing Technical Review Startup Tool 307