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Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan

SoCal CTO

A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Sometimes I make a blog entry. A day might include a discussion with a finance partner, an investor, a customer or a fusion partner. Our new customer acquisition has grown and our costs have plummeted. Great stuff! Great posts.

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Social Networking and Business Value

SoCal CTO

Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" This Panel will explore issues such as: How can companies best utilize social networking media? What are the risks and rewards?

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To the Moon!

Eric Greenspan

It’s a fun company, but customer acquisition is the biggest challenge we face. We have 34,000 customers already, but we need more more more. Throughout the day, I typically refresh our new customer tracking to see how many new customers have been booked for the day. This week has been amazing.

Blogging 100
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This Week in Venture Capital – Episode 3

Both Sides of the Table

In writing anything positive about any of the companies I’m not suggesting that it means that I prefer them to any of their competitors. I just cover the companies that were funded that week. Finally, a lot of people asking me about typos on my blog. And I know that great startups like Yammer are doing well.

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Happy Anniversary Make It Work – 8 Years Today!

Eric Greenspan

From TweetDeck to Yammer, WordPress to Twitter, Google Adwords to Yahoo Search, Facebook to LinkedIn, throw in a little AllTop, MyYahoo, Outlook, Powerpoint, Quicken (had to pay some bills)…my head is spinning. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links.

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Happy Anniversary Make It Work – 8 Years Today!

Eric Greenspan

From TweetDeck to Yammer, WordPress to Twitter, Google Adwords to Yahoo Search, Facebook to LinkedIn, throw in a little AllTop, MyYahoo, Outlook, Powerpoint, Quicken (had to pay some bills)…my head is spinning. Also, as you know, I launched my blog along with the rest of my team. You can read their blogs on my links.

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Venture Capital Q&A Session

Both Sides of the Table

I explain in the video what happened in my first company (e.g. Down rounds are psychologically really difficult on companies and can make it harder to do later rounds. In the video I also covered why you shouldn’t raise too much money too early in your company’s existence. I eventually needed more money.