Blogging Company SEO Summary 
Both Sides of the Table
MARCH 8, 2010
I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? Be authentic.
Startup Professionals Musings
JULY 24, 2015
Blogging is one of the best ways to do this and build a brand, even before you have a product or service. Thus I recommend that every entrepreneur start blogging in parallel with solution development for the following benefits: Get customer idea feedback before you commit resources. Develop an efficient and effective writing style.
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Startup Professionals Musings
DECEMBER 3, 2021
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Put yourself on the site.
Startup Professionals Musings
FEBRUARY 20, 2019
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and highlight several videos, podcasts, or eBooks of you and your technology. Put yourself on the site.
Both Sides of the Table
JANUARY 12, 2014
Link has a summary of his argument plus a great video). SEO / SEM are promotional techniques for marketing through the Google distribution channel, which have yielded huge benefits to many companies – Yelp being a prime example. Everything we were taught pre-Internet is still relevant. Look at Viddy & SocialCast.
Startup Professionals Musings
AUGUST 20, 2013
In the past, if your startup had a website presence, the company was credible by definition. Until the company name is a famous brand, you are the brand. Publish a regular blog, contribute to relevant social networks, and write a “white paper” on your technology. Put yourself on the site. People buy from people.
Both Sides of the Table
JANUARY 19, 2015
Any reader of this blog for a period of time will know that I’ve been long YouTube for years. YouTube takes too high of a revenue split (45% vs. 30% that Apple and many other distribution companies take – FWIW, YouTube argues this is because their costs are much higher since they host and stream the video).
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