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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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Here are 10 Tips from BuzzFeed to Make Your Content Go Viral

Both Sides of the Table

We talked about a lot of great stuff in the video including how to do sales calls and a how a new “culture of writing&# is emerging as a critical skill set in business today. But of course we also focused on making content go viral. Good comment community = viral blog. When it’s personal, it gets shared a lot.

Buzzfeed 354
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Guerilla Marketing, Brad Feld Style

InfoChachkie

<iframe width="560" height="315" src="[link] frameborder="0" allowfullscreen></iframe> The catalyst for Brad’s evolving view of marketing was THIS blog entry by Chris Moody in which he pointed out that much of Foundry Group’s thought leadership efforts are essentially a form of guerilla marketing. Write Your Own Playbook.

Marketing 233
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Some Thoughts on Twitter as a Micro-Blogging Tool

Both Sides of the Table

1/ Twitter started off positioned as a micro-blogging platform but in the end became more of an RSS reader. It forces clarity of writing & discrete ideas. 6/ Of course it takes expertise to do a single-threaded Tweetstorm & even people like me had to learn it the hard way. I faced the wrath of the community.

Blogging 150
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Quickly Enable Social Logins with JanRain Engage

SoCal Delicious

Of course, youll need to use a social login to get into the site. Your article is the only useful information Ive found about Engage but one thing I dont get is, what methods do you say we have to write? (in Is this error related to what Im supposed to write? Well come back to this in a moment.

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Here’s What President of textPlus @Nanea Reeves Has to Say on Leadership, Mgmt, Women in Tech

Both Sides of the Table

Just back from vacation and also some work travel and want to get back to blogging so expect a few posts over the next couple weeks. I’ll try to get write-ups shortly but for now here is an overview of my interview with Nanea Reeves – President and COO of textPlus. Have a listen and see for yourself.

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Social Media for Service Professionals

SoCal CTO

Value of Blogging I started the presentation talking about the value of blogging. Tom Peters No single thing in the last 15 years professionally has been more important in my life than blogging. But from a value perspective, it really comes down to the numbers I showed for my eLearning Technology blog. This is that post.