Getting Started with a Two-Sided Market Business
SoCal CTO
JANUARY 31, 2011
In fact, if you do both, it’s called a Zig-Zag strategy. A really great example of this is described by Steve Rentoid in Inventing Demand. And then: When people rented the items, I went out and bought them, first hunting for the lowest price on line. He wanted to build a business that rented electronics. He would put up ads.
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