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Should You Bother Targeting the Tech Blogs for Your PR Campaigns?

Both Sides of the Table

I’ve started a recent series on PR at startups since I get asked for advice on this topic so often. The start of this series was, Should Your Startup Announce Funding ? After that a meme developed amongst many startups (and the advisors that coached them) that, “TechCrunch didn’t matter.

Blogging 309
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How This Entrepreneur Raised $28,000 Using Airbnb to Fund Her Startup

Both Sides of the Table

Tracy DiNunzio isn’t your typical Silicon Valley startup founder. She did her first tech startup after the age of 30. And she didn’t start her company in Northern California. She leveraged herself and even sold many of her possessions to get started. She actually IS the prototypical entrepreneur.

Startup 363
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7 Ways Your Day-To-Day Routine Drives Startup Success

Startup Professionals Musings

Most of the young entrepreneurs I know are classic proof of the old adage that people tend to overestimate what they can do in a short period, and underestimate what they can do over a long period. A successful startup needs to be a daily task, with consistent focus. Getting started is always a challenge.

Startup 173
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Entrepreneurshit. The Blog Post on What It’s Really Like.

Both Sides of the Table

It’s what life was like as an entrepreneur. But for some strange reason they make you file your progress on fund raising, which is the widely picked up by the press. And why I woke up at 4.50am. But this is nothing like the stress of being an entrepreneur. What’s it really like being an entrepreneur?

Blogging 420
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As An Entrepreneur, Are You Ready To Meet The Press?

Startup Professionals Musings

Not so long ago, training to meet the press and television reporters was a realm reserved for top business executives only. Now, even the earliest stage startup can rise to visibility or be forever lost by their first media spotlight, so it behooves us all to know the rules early. Handling different media formats. Marty Zwilling.

Press 96
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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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The Importance of Realism in Startups

Both Sides of the Table

It’s only 12 minutes long and if you’re a first-time entrepreneur (or second time, frankly) I encourage you to watch it if for nothing else than to get a sense that your struggles are universal. Stop reading their press releases or hearing their founder talk about he is crushing it. You psyche each other out.

Startup 412