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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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SMCLA: Google Analytics Recap and Video

Tech Zulu Event

Repost of SMCLA's Going Goo Goo Over Google Analytics. The Google Analytics panel was a big success with a great turnout of over 150 people at the Mahalo office in Santa Monica. It takes 5 minutes: Google Analytics is about as easy to setup as setting your alarm clock. Google Analytics works within RSS feeds as well: [link] e.)

Google 68
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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. If you care about accessing customers, reaching an audience, communicating your vision, influencing people in your industry, marketing your services or just plain engaging in a dialog with others in your industry a blog is a great way to achieve this. People often ask me why I started blogging.

Blogging 373
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The End of the Web? Don’t Bet on It. Here’s Why

Both Sides of the Table

Fred Wilson recently posted a great video on his blog with the CEO of Forrester Research, George Colony. This blog post lays out my case. In the end, Seth Godin’s comments on Fred’s blog post said it best: “His black swan is showing. The money slide is the graphic below. And that’s what happened.

Web 355
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What Makes an Entrepreneur (3/11) – Ability to Pivot

Both Sides of the Table

Google had no clue that they were going to make so much money in sponsored search. Seemic (now a Twitter client) was originally a video blogging platform. They suddenly had Javascript on pages that covered 40 million unique users and they were coming up with innovative ad products that combated banner blindness.

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Improving Website and Wordpress Performance with Hard-Coded Share Buttons

SoCal Delicious

The problem with most of the share badges out there is that they load a Javascript file from an external source which can take several seconds on a bad day. Javascript calls are an easy way for Facebook and StumbleUpon to put their links on your page but most networks also have a way to share through a URL. Thanks for the comment!

RSS 29
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How to Work with Lawyers at a Startup

Both Sides of the Table

I recently read a post over on VentureHacks titled, “ Top Ten Reasons Entrepreneurs Hate Lawyers &# written by Scott Walker (who blogs on legal issues for entrepreneurs ). But I’m sure he’ll never remember your company when Google buys you for $500 million and he’s still eating Ramen – right?

Startup 318