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Should You Blog? (yes, and here’s how …)

Both Sides of the Table

I recently wrote a piece for Mashable on how to create a company blog. Since it’s already written (and since I promised not to republish on my blog other than a summary) if you’re interested please have a read over there. Summary notes and then I’ll extend: Should you blog? What should you blog about?

Blogging 286
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The Power of Twitter in Information Discovery

Both Sides of the Table

First, A Primer: Portals, RSS, Feed Readers & Delicious - When the web started we needed directories to find information and thus Yahoo! Then came RSS ( Really Simple Syndication ) widely credited to Dave Winer for driving the spec & adoption. And the company that helped websites publish RSS?

RSS 349
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Guerilla Marketing, Brad Feld Style

InfoChachkie

Rejecting the paint-by-numbers approach to corporate communications deployed by most marketing executives, Brad has embraced unconventional guerilla marketing tactics to help establish his venture capital firm, Foundry Group, as a thought leader in early-stage tech investing. companies should… focus on building amazing products.

Marketing 233
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From Startup Newsletter To Best Selling Book: How This Entrepreneur Pulled It Off

InfoChachkie

blogging, in a sense. If we had a blogging platform then, we would have been blogging. We weren''t marketing the newsletter, it was just out there, sort of growing organically.". So we were connected to people that helped us get our money back. And it was really kinda. The newsletter started to grow pretty quickly.

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Why Startups Need to Blog (and what to talk about …)

Both Sides of the Table

By definition, you read blogs. This is a post to help you figure out why you should write and what you should talk about. People often ask me why I started blogging. I often get the question from people, “I’d like to blog, but I don’t really know what to talk about?&# Blog on that topic.

Blogging 373
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How Pinterest, Tumblr, HootSuite, Klout, Posterous, Bitly and Mashable Rapidly And Repeatedly Hire Great People

InfoChachkie

The loss in productivity involved in transitioning a struggling employee out an organization, coupled with the time required to conduct a subsequent job search, can cripple a small company’s ability to achieve its strategic objectives. The Resumator helped with scheduling, tracking, and ensuring everyone’s feedback was considered.”.

SaaS 209
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6 Steps To Raising Venture Capital – Hint: Preparation Matters More Than Your Pitch

InfoChachkie

Subscribe to their blog. Based on your research from Step 1, you should be able to communicate meaningful and insightful comments regarding the partners’ tweets, blog content, etc. Once you establish a modest level of the partner’s cyber-attention, determine how you can help them. The keyword here is authentic. Share and Enjoy.