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The first 6 steps to homegrowing basic startup analytics | Futuristic Play by @Andrew_Chen

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Heres 5 steps to start exploring: View the "Best Of" list with 50+ essays on viral marketing, gaming, and ads » Get introduced: About this blog, why entrepreneurs and marketers recommend it » Receive updates by email or RSS feed or Twitter. See the books I recommend to friends. Block IP address. Block IP address.

Startup 29
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How to cleverly integrate your own URI shortener

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While handling bots, you should detect search engine crawlers, too: /* lookup your crawler IP database to populate $isCrawler; then, if the IP wasnt identified as search engine crawler: */ if ($isCrawler !== from the IP address range 65.52.0.0 Other rogue bots identify themselves by IP addy, user agent, and/or referrer.

SEO 37
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How brain-amputated developers created the social media plague

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Topsy , for example, does respect the content producer — so morons using “Python-urllib/1.17″ or “AppEngine-Google; (+[link] appid: mapthislink)&# could obey the Robots Exclusion Protocol (REP), too. ThingFetcher sometimes requests a (shortened) URI 30 times per second, from different IPs. googlebot.com&#.