article thumbnail

Concerns Keeping You From Social Media

Tech Coast Venture Network

While social media is a hot topic for individuals and businesses, you would be surprised to learn that some businesses and individuals are simply avoiding even checking it out. There are different resources that can help you figure out what social media is all about. Do you agree? #2

article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

I then remember when Amazon started selling books on the web. Next came search results based on people paying to be high in the result set. As John Battelle chronicles in his brilliant (and must read) book, The Search , Google thought this idea stunk. So did the media. That was a kerfuffle too.

Ideas 286
article thumbnail

Advertising Wants to be Measurable – An Investment Thesis

Both Sides of the Table

By now we all know that the largest part of the online spend has been SEM (search engine marketing) where people buy CPC (cost per click) links to display alongside the “organic&# search results in the search engine. This form of advertising is know at CPA (cost per action).