Both Sides of the Table

JANUARY 12, 2014

If you’re a technology startup you need to excel at product, of course. While many tech startups do this intuitively (say, SnapChat thinking it would be much better if our photos out partying disappeared) it still happens. It’s worth a quick read. My argument is pretty simple. Rebelling is simply a form of snobbery.

Marketing 379

Marketing Startup SEM SEO 379

Both Sides of the Table

NOVEMBER 22, 2009

I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. John Batelle profiles this well in his book The Search. When Brad Feld lists a book on his blog with an affiliate link that he monetizes is that wrong? I don’t think so. I assure you Ad.ly

Advertising 277

Advertising Technical Review GRP Partners Google 277

InfoChachkie

OCTOBER 13, 2009

Other entry-level experiences for budding entrepreneurs included selling items marketed in comic book ads. The American Seed Company, as shown in the accompany ad, encouraged young people to sign a simple “contract” that read: “Please send me your Big Prize book and one order of 45 packs of American Seeds. I’ll sell them at 20?

Web 2.0 222

Web 2.0 Web Sales Outsource Development 222

Both Sides of the Table

APRIL 26, 2016

profitable and companies like Amazon who chose to focus on growth > profitability were not losing money on each book sale (ie they were gross margin positive). So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC. Gross margin positive !=

Metrics 150

Metrics Startup SaaS Course 150