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Magic Ruby Takes On The Second Screen

socalTECH

Burbank-based Magic Ruby , a new service aimed at the social television segment, said today that it has launched to help provide revenue for advertisers, content creators, distributors, and app developers. The service said it is a business unit of Second Screen Solutions, and is backed by Technicolor. READ MORE>>.

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Deluxe Acquires Mediapeers

socalTECH

Burbank-based Deluxe , the provider of post-production, distribution, asset management, and related services to Hollywood, said today that it has acquired B2B, cloud software provider mediapeers. Mediapeers serves such companies as Lionsgate, MGMG, FremantleMedia, and Global Screen. Financial details of the buy were not disclosed.

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Microsoft, Disney Link On Cloud, Technology Deal

socalTECH

The Walt Disney Studios , in Burbank, and technology giant Microsoft Corp. According to the companies, they are in a five year "innovation partnership" to develop 'scene-to-screen' content workflows, which will include a technology hub called The Walt Disney Studios StudioLAB.

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OpenAirplane Targets Los Angeles With Airplane Rental Service

socalTECH

The service is the newest technology-meets-aviation startup to debut in as many weeks in the Los Angeles area -- just last week, Surf Air launched an all-you-can-fly subscription airline out of Burbank airport, catering to the technology set commuting between Los Angeles and Silicon Valley. OpenAirplane is based in Chicago.

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Warner Bros. Starts Renting Movies On Facebook

socalTECH

Burbank-based Warner Bros. The studio said that users can watch titles in full screen, pause and resume the movie, and will have 48 hours from purchase to watch films. According to Warner, its first title is The Dark Knight, which it will be renting for 30 Facebook Credits, or $3. READ MORE>>.

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Disney Launches DisneyMix, Social Messaging For The Younger Set

socalTECH

Burbank-based Disney launched a new, mobile messaging service this week called Disney Mix , aimed at kids and families, which lets users send messages back and forth, send stickers, play games, and more using Disney characters. Disney's new entry into the social messaging area, which is free, launched onto iTunes and Google Play.

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Meet the 2017 Startups from the Disney Accelerator

Tech.Co

Through software integrations with smart TV manufacturers, Samba recognizes content and associated viewership patterns making TV audiences more addressable and measurable while helping marketers activate cross-screen campaigns and maximize their impact.