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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

World-class education including Caltech, USC and UCLA. ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds. Still, I kind like the name, well, um, … Santa Monica. Also East of the 405?

Startup 304
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Want to Start a Technology Company in LA?

Both Sides of the Table

We have universities like CalTech, UCLA, USC and many more. DemandMedia has already scaled a tech team to a considerable size in Santa Monica. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway. But what you do have is more loyalty.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

I live in the city of Santa Monica. We have world-class universities like Caltech, UCLA, USC and more. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. So can you really build a great tech firm outside of Silicon Valley? Sure, but it will be different than the Bay Area ones.