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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

ZestCash, founded by Douglas Merrill, former CIO of Google [Hollywood]. I guess Santa Monica is officially “Silicon Beach” in the local people’s minds. Still, I kind like the name, well, um, … Santa Monica. Think about venture capital. Also East of the 405?

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Want to Start a Technology Company in LA?

Both Sides of the Table

Funding is different – In Silicon Valley you have mega venture capital funds and many of them. DemandMedia has already scaled a tech team to a considerable size in Santa Monica. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway.

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. I live in the city of Santa Monica. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA. This article originally appeared on TechCrunch. Los Angeles.