Capital CitySearch Paid Search Services 
Tech.Co
MARCH 5, 2015
The structure of Idealab has allowed us to test many ideas at once and turn the best of them into companies, attracting the human and financial capital necessary to bring them to market. CitySearch, now a part of IAC, established the category of local online community directories.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Yes, long before Yelp or any similar service. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com.
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