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Some Thoughts on Branding Startups and Communities

Both Sides of the Table

I recommend that you start by writing down the attributes you would want people to think about when they think about your brand. Idealab, led by Bill Gross, who founded Overture, CitySearch and MANY other business [Pasadena]. Think about venture capital. North of the 101]. Some Other Thoughts on Branding / Positioning.

Startup 304
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Interview with Mark Suster, GRP Partners

socalTECH

billion to Yahoo, we did CitySearch, we invested in the largest travel site in Europe, called LastMinute.com, and also CyberSource--a number of very early stage, Internet companies. We have a regional focus here, and the market is underserved in venture capital, yet it's the second largest metropolis and DMA in the country.

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A Few Key People Really Can Make a Huge Difference

Both Sides of the Table

When you think about the success that is Silicon Valley, the unfair advantage is not just the huge amounts of available venture capital. A key deal not only helps you raise venture capital but it can help attract employees, garner press attention, help with product focus & importantly drive customer adoption and/or revenue.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

It was a pleasure to write them myself. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? His impact has even helped a small country gain admission to the United Nations. All of that are in this week’s episode of This Week in VC. Overture (Goto.com).

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. If you are talented, of course, you can get funded in any region with enough venture capital and obviously in markets outside of the Valley it is easier to get noticed and get access. In our regions?