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Gradient X Finds $3.75M For New Mobile Ad Play

socalTECH

GradientX, led by Brian Baumgart and co-founded by Julie Mattern and Michael Lum, said the new funding round came from Rincon Venture Partners, GRP Partners, Crosscut Ventures, Walter Kortschak, Jim Willenborg, Clark Landry, Founder Collective, Double M Capital, Siemer Ventures and Baroda Ventures. READ MORE>>.

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Ad.ly Raises $5M

socalTECH

The round comes from GRP Partners, Greycroft Ventures, and Matt Coffin, the founder of LowerMyBills. Sean Rad, founder of Ad.ly, told socalTECH that the company will be using the new funding round to scale its business, and field the impressive demand the firm has been seeing. s Fox Audience Network. READ MORE>>.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He eventually applied his lessons learned in these experiences when he founded Zag, a company that helps consumers buy cars over the Internet at pre-negotiated prices with nearly 4,000 dealers across the country [disclosure: my firm GRP Partners is an investor in Zag]. led by Altos Ventures and Maverick Capital, with Larry Braitman.

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Understanding the Risks of VC Signaling

Both Sides of the Table

This is part of my ongoing series on Understanding Venture Capital. I recently wrote a blog post on understanding how the size and age of a venture capital fund might affect you when you’re raising money. First Round Capital meets Chris’s definition of a “big fund&# and they do seed and A round investments.

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Guide to the LA Startup Community

SoCal Delicious

Southern California companies are second to only Silicon Valley in raising venture capital , there are three major universities to recruit talent – UCLA, Caltech, and USC – and a thriving startup community to mingle with. Not to mention the great weather, beaches, and beautiful people. He blogs here and tweets here.

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RingRevenue Creates A New Performance Marketing Revenue Channel

InfoChachkie

Performance marketing also demands accountability. Rincon Venture Partners and GRP Partners ). You have tremendous momentum and clearly could have raised capital from a variety of sources. Good ideas, great people and access to capital are key to any thriving entrepreneurial ecosystem.

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TechZulu Live from StartupDemo

Tech Zulu Event

Mark Suster , GRP Partners. InVenture has created a market for "micro venture capital," whereby everyday investors can provide expansion capital to developing businesses. Demand Media is a leading online media company that informs, entertains and connects millions of people every day. Adrenaline Fueled Angel.