Both Sides of the Table

APRIL 26, 2016

The key to being able to run a business that isn’t yet profitable (on operating margin) is availability of capital to finance losses and preferably at a cost that isn’t too punitive to the founders and employees. It’s funny how scarcity of capital can focus one’s mind. So if you’re able to raise easily no problem. End of story.

Metrics 150

Metrics Startup SaaS Course 150

InfoChachkie

DECEMBER 2, 2009

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Custom 164

Custom Customer Advertising SEM 164

Both Sides of the Table

MARCH 25, 2016

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. Marketing with long payback is precisely what requires venture capital. No, thanks.

Startup 150

Startup Marketing Study SEO 150