Remove Capital Remove SEM Remove Study Remove Technical Review
article thumbnail

How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

Many startup businesses – tech or otherwise – fail. Trying outrageous new things or even trying mundane things but in new ways but with extreme quality & innovation is what fuels the tech startup industry. Marketing with long payback is precisely what requires venture capital. No, thanks.

Startup 150
article thumbnail

Pour And Stir II – Managing Your Cost Per Customer

InfoChachkie

Google’s market capitalization is in the stratosphere for a reason – keyword search advertising is highly effective. However, Search Engine Management (SEM) is not a “set and forget” exercise. For instance, it does not make sense to develop an Affiliate Market presence until you have established an effective SEM campaign.

Customer 164