CIO Develop Development Rustic Canyon 
socalTECH
APRIL 8, 2010
Los Angeles-based Leads360 , a developer of hosted software for managing sales leads, reported yesterday that the firm has signed on Infinity Auto Insurance, a unit of Infinity Property and Casualty Group. Leads360 is venture backed by Rustic Canyon Partners, and headed by former Overture Services CIO Dan Morefield.
socalTECH
SEPTEMBER 30, 2008
Los Angeles-based Leads360, a developer of lead management software, has tapped Dan Morefield as the firm's new President and CEO, the firm announced this morning. Morefield is the former COO of Experian Consumer Direct, as well as CIO at Overture Services. Morefield has also served at PayMyBills and at Home Savings of America.
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