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Interview with David Loo, CEO and Founder of Perspectium

socalTECH

We're in the space, and leading the thought process on what needs to be combined, for example, CRM with ITSM tools, to create meaningful results that you can act on at the C-level. David Loo: In my mind, at this stage, it's the ability to have sales efficiency with enterprise customers. What specific problem were you seeing?

SaaS 113
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10 C-Level Positions That Are Red Flags For Funding

Startup Professionals Musings

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.

CTO Hire 100
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10 Job Titles Never Found in an Investable Startup

Startup Professionals Musings

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.

Startup 97
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Ten Executive Titles You Don’t Want in a Startup

Startup Professionals Musings

Chief Sales Officer (VP Sales). What you really need is a VP of Marketing and Customer Development, who can help with lead generation and honing the message, rather than an executive to manage a sales team and existing customers. See this anecdote by Steve Blank on how a hotshot sales executive can sink your startup.

Startup 90
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Want to Start a Technology Company in LA?

Both Sides of the Table

You can hire a talented head of marketing, business development, technology and sales. My commute, for example, from Santa Monica to Century City is less than 15 minutes each way and I never have to take the freeway. You need to for conferences, business development and often for sales. So it’s always a trade-off.

Company 290
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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Let me use LA as an example. Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. So can you really build a great tech firm outside of Silicon Valley?