CitySearch Competition Paid Search Services 
Tech.Co
MARCH 5, 2015
CitySearch, now a part of IAC, established the category of local online community directories. Overture Services, which began life as GoTo.com, was the first company to introduce the concept of paid search — the business model that powers the multibillion-dollar online search market.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Yes, long before Yelp or any similar service. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com.
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