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ActionAllStars.com Signs Up 100K Users For Sports Site

socalTECH

The site--which counts both the National Basketball Association and Major League Baseball Advanced Media as partners--offers an online site focused on interacting with friends, playing games, and chatting with other sports fans. However, he said that the site also has eyes on Major League Baseball's opening day.

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Rubicon Bolsters Certified Inventory Effort

socalTECH

Los Angeles-based The Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity, said today that it has enhanced its "Certified Inventory" program with a partnership with AdSafe Media. Financial details of the relationship were not disclosed. READ MORE>>.

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Rubicon Signs New York Advertising Firm

socalTECH

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

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Rubicon Taps Firm to Sell Premium Ads

socalTECH

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers, across the 20,000 premium websites that Rubicon is enabling. The firm is venture backed by Clearstone Venture Partners, Mayfield Fund, and IDG Ventures Asia. READ MORE>>.

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Los Angeles Tech Launched - Hot List

SoCal CTO

I'm happy to announce the launch of the Los Angeles Tech Content Community. This is the beginning of a content community that collects and organizes the best content from blogs and web sites. The content comes from other places. To be clear Los Angeles Tech is a jump off point.

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Venture Conference Highlights SoCal Startups

socalTECH

socalTECH was a media sponsor of the conference). David Sacks, one of the co-founders of PayPal, pitched Geni.com, an online site focused on both family trees and social networking. The "best of show" prize went to Magnify360, which develops software for optimizing content and web sites for specific users. READ MORE>>

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Incubated by Clearstone Ventures in 2008. Includes content mobile guides, ie. Makes money by partnering with brands and marketers to publish location-triggered content. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it.

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