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Rubicon Project Bolsters Executive Ranks

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Rubicon develops software which automatically optimizes the ads displayed on web publisher's web sites to increase revenues for those sites.

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LeisureLink Makes Trio of Hires

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Pasadena-based LeisureLink , the venture-backed provider of a vacation rental marketing system and operator of online booking travel site ABetterStay.com , has made a trio of new hires this week. He also headed up corporate development at Overture Services. READ MORE>>.

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Rubicon Project Buys SiteScout

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Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Project Debuts New Product

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Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand. READ MORE>>.

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Rubicon Project Names Three Execs

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Rubicon also said it has promoted founder Craig Roah to President, Josh Wexler to Senior Vice President Market Development, and Seizo Welch as SVP Finance. Rubicon Project is headed by Frank Addante, and develops ad optimization technology for web publishers, helping them to pick the best ad networks to optimize revenue on their web site.

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ActionAllStars.com In Partnership With Candystand

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Marina Del Rey-based ActionAllStars.com , which develops virtual worlds for kids from six to 14 years old, said this morning that it has linked up with Candystand.com , an online gaming and entertainment site. According to the firms, ActionAllStars.com's sports entertainment will be available directly from Candystand.com's web site.

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ActionAllStars Launches Sports Virtual World

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The new virtual world--which was developed in association with the National Basketball Association (NBA) and Major League Baseball Advanced Media (MLB.com), allows children to play games, socialize with friends, and interact with a sports-themed community.