Coach CTO Coach Customer Design 
SoCal CTO
MARCH 4, 2010
Background This post partly really came about as a result of a great conversation yesterday with David Croslin a former CTO at HP who recently conducted an interesting experiment. I am looking for one or two startups that I can work with on their road to success as a virtual C-level officer, board member, advisor or other relationship.
Both Sides of the Table
FEBRUARY 7, 2013
I acted as the occasional mentor, advisor and coach to Ethan. And because I wanted Ethan to be able to attract a great team, build & iterate a product, test it with initial customers and refine his strategy before having to take the wrappers off of his company. The company was called Red Beacon. So there you have it.
Both Sides of the Table
FEBRUARY 16, 2015
In practice it can be a fine line between sparring partner / coach and stepping over the line to brute-force persuasion. So he would allocate say – 20% to sales, 15% to marketing, 20% to eng priorities, 10% to customer support, 10% to ops, 20% to ‘platinum customers’ and maybe 5% directly to me as the CEO.
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